The way a society views an object or idea is no doubt different from another society and that is due to culture....in general, what one culture/society carries out is different from another. For example, in our culture, we shake each other's hands upon greeting one another in a professional setting or as a friendly gesture whereas in Korea, bowing to one another is the equivalent of our hand shaking.
Howard Becker's "Becoming a Marijuana User" is an excellent example of the effect of culture and how significant it is to have a group of peers when one is using this substance. The key idea is how weighty the marijuana culture is and how it builds the user. Social construction is how a person within a culture is built up by others around him and it ties in effectively with this reading due to the effects that a user experiences from the concepts he/she learns from peers. In the pot-smoking culture, the user will not find the use of marijuana pleasurable if he/she does not have the necessary tools to create/believe in the effects. The user needs a group of peers to show him how to do it and what it will feel like...in Becker's words, "No one becomes a user without learning to smoke the drug in a way which will produce real effects; learning to recognize the effects and connect them with drug use; and learning to enjoy the sensations he perceives." A non-user or someone who does not enjoy it will not understand the culture or its objects. Just picture in your mind the deer caught in headlights look on a marijuana user's face upon hearing the word "pot" or marijuana and their thirst for it.
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