What is more romantic than an amazing tropical vacation with the one you love? This commercial for Sandals Resort is the definition of romance. Every image the commercial shows is one of beauty: from the sunset sky, the turquoise blue ocean, the island view and even the extremely good looking couple laughing and starting into each other’s eyes, looking in love the whole commercial.
In the commercial, the couple is alone for the entire time except for the occasional waiter or masseuse, who are also focusing on the couple. This reads that the couple is on some secluded beach or island and won’t have to worry about other people around to interrupt them. It shows images of the couple doing fun activities, walking along the beach, diving in the ocean, swimming in a beautiful pool, sipping tropical drinks and laying on a lounge chair in the middle of the beach. These vacation packages use the message that everything is about the couple and making sure their happy and relaxed.
The song used in the commercial, a remake of “Time of My Life” with the lyrics “I’ve had the time of my life, and I owe it all to you” say to the audience that you will have the time of your life with the one you love on these Sandals vacations. You won’t have to worry about anything except for yourself and your loved one.
What the commercial is also selling is an escape from reality for these couples; a week to get away from their jobs, kids, stress, bad weather, whatever, and spend it relaxing in such a beautiful place with the person they love. The commercial is packed full of romance, and when couples see this, they want it for themselves.
Romantic as heck, but how's it 'Romantic' (big 'R')?
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