A forum for Blog Community #9 of CSCL 1001 (Introduction to Cultural Studies: Rhetoric, Power, Desire; University of Minnesota, Fall 2011) -- and interested guests.
Monday, November 21, 2011
I'll Come for You
Sunday, November 20, 2011
cheap romance
I can see how the show could be romantic. There's this hunky guy and many beautiful looking women that he goes on dates with. He tells them sweet things and makes them each feel individually special. He develops little relationships with everyone of them and but then slowly filters through them to find his true love. In the show there are allot of flowers, champagne, and physical affection between the bachelor and the women, all romantic things. Each woman gets to spend a special time with the bachelor where he sweeps her off her feet with romantic words and candle light dinners. The women watching the show probably imagine themselves and wishing themselves in this woman's spot, having a prince charming making you feel like the luckiest girl in the world. The most romantic part of the show is at the end when the bachelor follows his heart gets down on his knees and proposes to the one true love. This show gives to its audience everything romantic that they can think of, candle lit dinners, passionate kissing, flowers, cheesy love lines, prince charming and a heart felt marriage proposal at the end of the season. Most current romance shows/movies seem to be this way, a guy or girl is given a selection and he or she picks the best prize based on our culture's aspiration for beauty and wealth. All the while, the flowers, candle lit dinners and all the other little attributes of romance are thrown in to make it seem like a fairy tale story of true love. Hollywood's current portrayal of romance and love just seems to have taken a far different path than the days of 'Casablanca' and 'Gone with the Wind".
Manufactured Romance
The fact that these two love birds are so young create this idea that love and relationships are not socially constructed. Looking at an image of two very small children engaging in such an act as kissing, it shows the idea of love as though it were human nature. These two kids couldn't have possibly been taught to sit there so close, and have such a comfort with each other that even a kiss is acceptable; therefore, we assume that this image shows the bud of true love manifested through the bodies of toddlers.
The clouds that ominously hover in the sky, under which these kids sit calmly as though natural weather is of no worry, gives the viewer a counter point to the serenity felt through the relationships of the young ones. Nature becomes a force that happens around love. This image does not show nature as something that could possibly harm these kids, but rather a moment of beauty in which these two find comfort through each other.
I argue that this image glosses over any idea of cultural change. It represents a future of heteronormativity and a future of love as something biologically natural. This image could be taken in the 1920's, and the same ideology would be shining through. When people look at this image they find serenity; they find ease; they find reassurance that love is real. Believing that this love is a real thing traps us as subjects in a cyclical pattern, where one common normalcy is a reoccurring theme that keeps us stuck thinking the same way we've been thinking for centuries.
The Struggle Between Nature and Civilization
By: William Butler Yeats (Ireland)
I WILL arise and go now, and go to Innisfree,
And a small cabin build there, of clay and wattles made:
Nine bean-rows will I have there, a hive for the honey-bee,
And live alone in the bee-loud glade.
And I shall have some peace there, for peace comes dropping slow,
Dropping from the veils of the morning to where the cricket sings;
There midnight's all a glimmer, and noon a purple glow,
And evening full of the linnet's wings.
I will arise and go now, for always night and day
I hear lake water lapping with low sounds by the shore;
While I stand on the roadway, or on the pavements grey,
I hear it in the deep heart's core.
This is one of my favorite poems. First of all, William Butler Yeats was Irish and very proud to be so. I have tried to attach the You Tube clip of him reading this poem. It is a very beautiful poem which describes Yeats idyllic place to go and live forever.
Although this poem just seems like a man proclaiming that he will go live in his "happy place," I believe that he is also conveying a clear political message or at least exhibiting symptoms of capitalism and how it prevents people from being one with nature. After all, before capitalism, families farmed and relied upon each other for everything. There were big families so that there was more help. Capitalism caused people to leave their homes and go to the large cities where factories, trade and big business existed. Instead of relying upon family to get by, one often relied upon him or herself as a free wage laborer.
I can just imagine Yeats standing in the busy city and feeling fed up. I can almost hear him saying: "That's enough! I am getting up outta here and going to the country where I am going to build my own home and grow my own food and listen to the lake water lapping on the shore. He goes on to explain that this is where he will finally find some peace. He says that even standing in the city upon the pavement, he hears the water in the deep heart's core. That last line resonates with me so much. We all long for a place where we can let our guard down, be ourselves, and not be bothered with the hectic life for awhile
To me this peom is romantic because it .woos me into wanting to go to Innisfree as well. I don't want to stay there forever, but a few weeks of visiting would be great. I think it would take at least that long just to finally relax because I am so wired to always be running, busy, and planning. I think that is why this poem gets to me so much.
I have been conditioned to always feel like I should be doing something. I don't even know how to relax anymore. I almost feel guilty just sitting around. I took a yoga class once and I had the hardest time meditating at the end. You are supposed to let your mind go blank and be still. That was just impossible to me. Seriously, I do not envision myself doing this until I am dead. I hope that isn't how it turns out, but boy am I wired to be a busy bee. I think that the only way I would be really happy living in the Lake Isle of Innisfree is if I am one of those busy bees in the bee loud glade!
You Can Shine
This advertisement plays almost like a movie trailer for a inspirational, melodramatic, coming-of-age, being-different-but-overcoming-it, success story. It traces through the story of a innocent, downtrodden deaf girl who is trying to learn the to play the violin. The producers structured the advertisement to evoke a strong sense of empathy and sympathy for the deaf girl by having the world seemingly give up on her and her dream. Not only do other children pick on her for being deaf and working towards her dream, even her instructor gives up on her. With tears in her eyes, she leaves the music studio to find a man playing the violin on the street who uses sign language to encourage her to not give up. "Why do you have to be like others? Music is a visible thing" He tells her.
The camera shows a poster for a classical music contest, as the music changes from the peaceful and calming Pachelbel's Canon to a high-paced and intense force of sound from the piano which disrupts the viewer and increases the drama further. When the clip arrives at the the concert and she begins to play, the viewer is completely on her side. She has gone through so much hardship to get to this position that we absolutely want her to succeed. The advertisement then uses the connection we've developed with her when it starts focusing on her hair. The first three quarters of the clip use all the romanticism and drama of the girl learning to play and overcoming her situation to build this connection to the viewer. Next, that energy is channeled into her final performance when the music reaches a climax and her hair is flying everywhere.
By actually analyzing the advertisement with logic, we know that her hair probably had nothing to do with how she finally succeeded in producing something great, but it sets up such a powerful structure of feeling that subconsciously the connection is made between the inspirational story and her beautiful, flowing hair. I'm not usually one to have an emotional reaction to advertisements, but this one was pretty good. I'll be surprised if you haven't gotten some chills by the end of this.
Coke's polar bears
Vamos a Paris, mi amor!
Romantic Getaway
What is more romantic than an amazing tropical vacation with the one you love? This commercial for Sandals Resort is the definition of romance. Every image the commercial shows is one of beauty: from the sunset sky, the turquoise blue ocean, the island view and even the extremely good looking couple laughing and starting into each other’s eyes, looking in love the whole commercial.
In the commercial, the couple is alone for the entire time except for the occasional waiter or masseuse, who are also focusing on the couple. This reads that the couple is on some secluded beach or island and won’t have to worry about other people around to interrupt them. It shows images of the couple doing fun activities, walking along the beach, diving in the ocean, swimming in a beautiful pool, sipping tropical drinks and laying on a lounge chair in the middle of the beach. These vacation packages use the message that everything is about the couple and making sure their happy and relaxed.
The song used in the commercial, a remake of “Time of My Life” with the lyrics “I’ve had the time of my life, and I owe it all to you” say to the audience that you will have the time of your life with the one you love on these Sandals vacations. You won’t have to worry about anything except for yourself and your loved one.
What the commercial is also selling is an escape from reality for these couples; a week to get away from their jobs, kids, stress, bad weather, whatever, and spend it relaxing in such a beautiful place with the person they love. The commercial is packed full of romance, and when couples see this, they want it for themselves.
"May the odds be ever in your favor"
If you have not heard of The Hunger Games yet, you will in a couple months time. Currently it is a bestselling book series that is being made into a movie in March of 2012. The books take place in the future in the destructed land once known as America, where the Capital is in control of the other districts. Every year, for their entertainment, they put on The Hunger Games, where one boy and one girl from every district must fight to the death. Katniss volunteers for her younger sister, and from then on her life changes in ways she would never expect.
[spoiler alert]
Throughout the books, you can’t help but fall in love with Peeta, the other tribute chosen opposite Katniss. He has always been in love with Katniss and says the sweetest things to her and always does the right thing. Throughout the first book, Katniss plays up their romance in order to survive as a ploy against the other players.
Peeta is particularly appealing to me in the series because of his ardent love for Katniss. Though she is (at first!) faking any love between the two, he means everything he says. I think the conversations that go on between Katniss and Peeta are so precious when they are in the games as the desperation sets in. Peeta will melt any girl’s heart. Their conversations are very intimate and deep and thoughtful and real.
For more on what happens to Katniss and Peeta, read the books!
Will you?
Friends
Don't Ever Look Back.
This image goes against the archetypal "romantic" image we've been talking about in class. It's obviously set in a club, packed with way too many people, and it's a crazy enough scene to be crowd surfing. For me, though, this image screams "romantic". First of all, the photo was taken from above the crowd, almost as if to make the viewer feel like they are up on stage too, waiting to jump in the crowd just like the guy in the picture. All we can see is what's right in front of us- the huge crowd of people that seems never-ending; we don't need to see beyond that. The photo is asking us not to see beyond it. The words going across the center of the photo take precedence, because, well, they're smack dab in the center of the photo. "Don't ever look back", scrolled across an image of a sea of people that's seemingly endless, calls us to jump in there, without thinking. It's asking us to just go. This whole image argues for us to lose our inhibitions, go with our intuition, and go with what we FEEL. All of these are keywords for romanticism that we discussed in class. We even discussed a "hands over heads" kind of ideal, meaning that, with romanticism, we are called to let our bodies do the talking instead of thinking critically. The sea of people in the photo have their hands stretched to the ceiling, both symbolizing a loss of inhibition and the fact that they are waiting to catch the next surfer.
All of the people in this image are completely lost in themselves; hands thrown in the air, smiling, laughing, lost in the moment and in what is going on RIGHT NOW. They are completely focused on what they are feeling right now. The crowd surfer surely isn't thinking about the bills he has to pay tomorrow or his schedule for work next week. Romanticism is all about being in touch with what's real, connecting with yourself and your feelings, and nature. While this photo was taken in a very urban setting, the people in it symbolize a connection with nature that goes beyond taking a dip in a secluded lake or hiking in the woods. They are lost in themselves and what they are feeling at the moment, which, to me, is more natural than anything.
Awww...so perfect...with a hefty price tag
This image seems to be the epitome of a romance, in the literal sense. A couple that not only loves each other and are thoroughly committed to one another, but are looking to expand, solidify, and immortalize their love by having a baby. This kind of image never fails to extract a sentimental “awww” from the viewer as it is a reality that every guy and girl aspires for. Looking at these images puts us in a mind frame of what can be and what should be in the general, natural, ideal scheme of things. The quote below the image furthers this impression even more, “meeting you was fate, becoming your friend was a choice, but falling in love was beyond my control.” The fairy tale type, happy ending and walking on air feeling takes over us as the possibilities flow thru our minds, we share the timeless moment captured in the photo, adoring the couple, the emotions, and the story represented.
This image appeals to our emotions first, assaults us with its utter sentimentality and when we are done basking in those emotions, we see what the ad is advertising—the girl’s dress (a mere $2,850), ring, handbag, lipstick, heels, etc. It seems to be selling the image—the emotions conveyed to the viewer make the viewer want to BE the image/part of the image, and due to this, the products advertised seem to be even more appealing than before considering the story connected to them. This ad associates those emotions, the classic-ness of the scene with these products, and the projection of the relationship between the products and scene gets to the reader, and the products, which we may not have taken a second look at were it not for the photo/story, get our attention. The politics represented are that high status/brand name/wealth paves the way for a classic, happy, romantic relationship and makes those timeless moments even more eternal, while in truth, materialistic aspects do not even enter into such romantic stories/moments. There is truly no relation between one’s economic status and the success of their love lives, we see successes all across the spectrum, with no specific concentration of success stories on the high or low end.